A Creative Marketer and Analyst.
Cross-Platform Social Strategy Proposal – Digital Marketing
• Designed a full-funnel social media marketing plan for Segway Ninebot E2 targeting Gen Z using TikTok, Instagram, and YouTube.
• Applied audience segmentation and consumer insight to shape platform strategy, content hooks, and influencer activation.
• Defined campaign KPIs and proposed tracking methods using GA4, Meta Business Suite, and TikTok analytics
Harvard Business Studies – Pricing Simulation
• Achieved the highest rank in class by earning $83.4 million in profits during a business pricing simulation
• Optimized pricing, resource allocation, and marketing strategies through market analysis
• Developed sharp data-driven decision-making skills by analyzing performance metrics and forecasting outcomes in a simulated business environment
Project Redesigning Customer Journey – Connected Digital Customer Strategy
• Redesigned the customer journey by identifying pain points and applying the "Be There," "Be Useful," and "Be Quick" frameworks
• Enhanced engagement through personalized search strategies, content marketing, and streamlined touchpoints
• Increased ROI potential by integrating AI-powered tools and marketing automation
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Built a dynamic Tableau dashboard analyzing 100+ Facebook posts using KPIs like CTR, impressions/hour, and engagement rate
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Applied RANK_PERCENTILE to segment content performance tiers and uncover optimization opportunities
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Enabled data-informed decision-making by visualizing trends across posting time, format, and audience behavior
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AI-Driven Creativity: Conceptualized and designed a full mock fragrance campaign in 20 minutes using AI tools.
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Playful Storytelling Developed imaginative brand narratives for products like Sugar Slut, Cherry Stardust, and Rhinestone Reign.
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Bold Visual Identity: Combined fantasy-inspired themes with pop-culture aesthetics to create a, standout campaign (horse placement still makes me laugh!).
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Identified a $18B Problem: Researched abandonment patterns and uncovered key drivers including hidden fees, mobile friction, and trust gaps.
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Applied Consumer Psychology: Analyzed decision fatigue, deferred intent, and emotional disconnect to understand why nearly 70% of carts are abandoned.
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Designed Recovery Tactics: Proposed-driven solutions such as smart reminder timing, cross-device cart, urgency nudges, and social-proof recovery strategies.
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Researched Social Dynamics: Designed and ran a survey across U.S. and U.K. participants using CloudResearch and Qualtrics.
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Tested Hypothesis: Examined how perceived contribution value (likes, comments, badges) influences posting frequency and online engagement.
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Delivered Insights: Found that recognition and feedback serve as positive reinforcement, shaping content creation and community participation strategies.
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Decoded Luxury Pricing Models: Researched value-based, scarcity, exclusivity, and psychological pricing approaches across LVMH’s portfolio of 75 maisons.
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Exposed the ‘Pink Tax’ Effect: Demonstrated how gender-based pricing drives higher margins, with women’s products averaging 13–73% more expensive despite similar production costs.
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Analyzed Resale Value & CLV: Calculated resale premiums (up to 1200%) and customer lifetime value (CLV) to show how loyalty, scarcity, and brand perception sustain long-term demand.
